esprit games
The publisher launched a new game: Heroes of the Sword in the Russian region.
It was interesting to test the In-stream video format at online cinemas, in comparison with other channels used in the RU region.
Incoming KPIs from the client were ROAS indicators:
It was determined with the client that the main target audience of the project is mostly men aged 18 to 35 who are into games.
We integrated with the AppsFlayer tracking system and set up forwarding postbacks to the DigitalFrontier.net platform for the necessary events (installation, first login, payment within the application).
We selected a pool of sites with the most relevant audience for this project.
The first stage of the AC (1-2 days) was the flow of traffic across all sites in the selected pool in order to obtain statistically significant data on conversions.
The second stage is traffic optimization according to various criteria: site id, mobile devices, OS versions, regions, etc
Primary optimization helped reduce CPI by 50%.
Further, the campaign was optimized online, focusing on CPI and the ROAS data accumulated by that time of the first cohorts of users.